The I’mPOSSIBLE conversation event has gone from strength to strength in just a year of its existence. Having attracted panellists such as Bonnie Greer OBE, Charlene White, Angela Ferreira, Margaret Casely-Hayford, Michelle Gayle, Hope Powell CBE and many many more stellar British women of colour who constantly and unapologetically define success on their own terms. The ultimate embodiment of I’mPOSSIBLE.
Because of the uniqueness and effective way the event brings women of colour in Britain together in an empowering, positive, inspirational and nurturing environment it continues to grow and gain support from the likes of Global FTSE 100 brands such as Pearson plc. and the world’s leading beauty company L’Oreal and their premium Afro hair care brand; MIZANI UK.
We caught up with Tumi Soyinka, MIZANI UK’s product manager to see why they continue to power the imagination of I’mPOSSIBLE.
You supported the very first I’mPOSSIBLE conversation a year ago, what attracted you to continue your sponsorship?
The I’mPOSSIBLE conversation is simply an extraordinary event that places value on empowering women of colour. The execution of the event is premium yet intimate – almost with an exclusive feel. All these elements compliments the MIZANI brand ethos.
How do you think I’mPOSSIBLE fits in with the MIZANI brand?
The keyword to answer this question is, ‘ASPIRATIONAL’. MIZANI is an aspirational brand and our core value lies within beauty & innovation in balance. The formulas of our products are luxurious and are created in our dedicated Institute for Ethnic Hair & Skin Research in Chicago. There is a substantial amount of investment that goes into the research of formulas that work best on our skin tones and hair types. If the formula isn’t right, it doesn’t leave the labs. We seek perfection in our products, in order for women to experience sensational results with their hair.
I’mPOSSIBLE is also an aspirational brand, drawing inspiration from women of colour in high places who have achieved great successes (not without struggle however). These women are clear signifiers that all becomes possible when you dedicate time, effort and perseverance in balance. Effectively, MIZANI and I’mPOSSIBLE share the same attitude of determination, progress and success.
What does MIZANI stand for, and where do you see it heading in the future?
MIZANI stands for several things: professional and premium beauty, innovation and aspiration.
MIZANI actually means ‘BALANCE’ in Swahili and this is based on maintaining the correct equilibrium of protein and moisture in the hair to maintain our hair types.
I see MIZANI growing and reaching a wider audience in the coming years. It will continue to be the haircare brand that women of colour will reach to, for that premium beauty but on a somewhat larger scale. The demand for this brand is huge, which only indicates the potential that we can reach, given time
Why is MIZANI a must have for women of colour?
Because you can be rest assured that the technology and innovation behind our products are specifically formulated for our hair types.
What makes MIZANI ‘possible’?
Women of colour and those with excessively curly hair textures are what makes us possible. You are the reason why we are driven to create the best products to care for your hair.
We often hear that Afro hair is ‘unruly’, ‘difficult to manage’, ‘nappy’ and other not-so-complimentary expressions, when actually it is beautiful and full of character – whether it is naturally worn or relaxed. With the right routine and great products like ours, our hair is possible, so let’s be proud and celebrate our individual hair textures.
The next I’mPOSSIBLE conversation is taking place on Wednesday June 6 at 6pm.